Marketing Communication Projects

Web Promotions

Masters of Horror	Online promotion for the release of the HBO series Masters of Horror on DVD. Integrated promotion included easter eggs on DVDs that could be entered at a web site to unlock content. Site also featured an instant win game featuring daily prizes and a sweepstakes.
Third Rock from the Sun	Promotional web site to support the DVD launch of the TV series Third Rock from the Sun.
Roseanne	Promotional web site to support the DVD launch of the TV series Roseanne.

Viral and Social Marketing

Social Marketing	Example of MySpace profile and Facebook page.
Third Rock from the Sun	Example of an integrated marketing campaign developed for the DVD launch of the TV series Third Rock from the Sun.

Research and White Papers

The Importance of Search Marketing to CPG Companies	White paper on the importance of search marketing to consumer package goods companies.
Word of Mouth	Overview of word of mouth advertising for branding.

Web Articles

Relevant content is one of the foundations of information marketing and search engine optimization (SEO). The Websmith provides site owners with well-researched content that appeals to both site visitors and search engine spiders.

Energy-Efficient Windows	Article written for Aero Construction on what to look for in energy-efficient windows.
Floor Care Basics	Series of articles written for Bargain Brands, a UK company, on how to care for various types of flooring.

Crucial Pop Columns

The Websmith writes Netspeak, a bi-monthly feature column at Crucial Pop, a site dedicated to all things pop culture. Below are past columns.

Pandora Internet Radio	Review of a custom internet radio site that facilitates discovery of new artists.
Meetup	Review of Meetup, a site for networking with like-minded people.
Social Bookmarking	Comparison of social bookmarking sites delicious, digg, Stumbleupon and reddit.

Call or email today for a free consultation.